Sweat and the Power of Romance

If you are of the fairer sex, what’s your take on this? Do sweaty men turn women on? Informal office polls say no, however science tells a different story. Researchers at the University of California, Berkeley conducted a study that concluded a few whiffs of androstadienone — a pheromone found in male sweat and perfumes — can raise levels of the hormone cortisol in women. Cortisol is associated with stress, but also arousal and brain activation. The study provided the first direct evidence that humans, like rats and some insects, secrete a scent that affects the physiology of the opposite sex. Something that may change your whole Valentine’s strategy.

(Source: Interperp.com; Image: giphy.com from the film “Titanic”)

Posted in Annoucer Blogs, Jeff, News Tagged with: ,

+ Follow Us

Upcoming Events

  1. FREE Art Classes for Kids

    January 19 @ 10:00 am - 3:00 pm
  2. World Snow Day at the Bruce Ski Club’s Sawmill Nordic Centre

    January 20 @ 10:00 am - 4:00 pm
  3. Wasaga Beach Minor Baseball League Registration

    January 22 @ 6:00 pm - 9:00 pm
  4. Collingwood Museum P.A. Day Program – From the Toy Box

    January 25 @ 9:00 am - 12:00 pm
  5. Teddy Bear Sleep Over at the L.E. Shore Memorial Library

    January 25 @ 11:00 am - 12:00 pm

+ On-Air & Shows