If you’re thinking of getting a head start on holiday shopping this weekend, consider this: while consumers do plan to spend more this holiday season, most of us also want to spend wisely. Almost everyone (87 %) surveyed said we look for deals when shopping for holiday gifts, and almost 3/4 (71%) said price is the biggest factor, especially if (at 2/3) whether the store has the lowest price on a gift. And fully half (51%) said their top factor is whether the retailer offers the best sales throughout the season. Free shipping will also play a large role where to buy this season. Without it, 61% won’t complete an online purchase, in fact, 64% said free shipping is the top reason on where they’re likely to spend their money. By the way, Canadian consumers are planning to spend the same or more than last year—an average of $1,507 each, which is slightly higher than their US counterparts.
(Source: pwc.com; Image: Systweak)